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Chapter 04 · Services

Five tools.
One connected system.

Each one solves a real problem. All of them connect. None of them work as well alone — and that's the whole point.

★ Signature Product
🎯
DEEP CUT™ Fan Scoring
Not all fans are equal. Deep Cut tells you who your real ones are.
  • Ranks every fan by engagement, spend potential and loyalty across all touchpoints — organic and paid
  • Segments your audience from anonymous Pressings™ to Super Fans (your top 2%)
  • Feeds directly into ad targeting, email strategy, and direct-to-fan campaign decisions
  • Deduplicates across platforms so you're working with real people, not platform-counted statistics
  • Updates in real time as fans engage — every click, every purchase, every show attendance refines the score
Learn more about Deep Cut™
Foundation
🌐
Custom Websites & Smart Pages
Your most important data collection asset — if it's built right.
  • Built from scratch for fan identity capture, not just visual presentation
  • Every visit tracked. Every action scored. Every fan profile enriched.
  • Works simultaneously as your link in bio, campaign landing page, and content hub
  • Connected to your full ecosystem — Spotify pre-saves, Shopify orders, ticketing, all Mixed™ together
  • Yours forever — no platform lock-in, no monthly subscription you can't escape
Analytics
📊
Audience Dashboards
Real visibility into your fanbase — not platform vanity metrics.
  • Custom Looker dashboards built specifically for your artist business
  • Fan growth, identity rate, campaign ROI, lifetime value — one view, your data
  • Filterable by tier, source, geography, behaviour
  • Shareable with managers, labels, and partners — proves your audience value
  • Updated continuously — not a monthly PDF report
Direct Channel
✉️
Newsletter Deployment
Email is still the highest-converting channel in music. We make it work harder.
  • Front Row™-mixed newsletters sent to known fans, segmented by Deep Cut™ tier
  • Every click tracked and scored back to the fan profile
  • Automated flows for releases, tours, merch drops, and re-engagement
  • Full deliverability monitoring and list health management
  • Plain-text fallbacks where they outperform — we test what works for music fans, not e-commerce
Paid Media
📡
Media Buying
Spend less. Reach better. Convert more.
  • Managed campaigns across Meta, TikTok, Spotify Ad Studio, and Google
  • Custom audience builds using your own first-party fan data — not platform guesses
  • Lookalikes built from your top Deep Cut tiers, not generic engagement
  • Full pacing, optimisation, and creative iteration included
  • Transparent reporting — you see what worked, what didn't, and why
✦   THE PROCESS   HOW WE WORK TOGETHER   ✦
The Process

Simple to start.
Built to last.

No 60-page proposals. No agency theatre. Four steps from "let's talk" to "your system is live and growing."

01
Discovery Call
We learn your goals, your current setup, and where the gaps are. No pitch deck — just an honest conversation about what you actually need.
02
Blueprint Session
We map out the exact system your artist needs. What we build, in what order, and how it connects. You leave with clarity, even if we don't end up working together.
03
Build & Launch
We set everything up — connected, tested, and working. You can see fan data flowing in from day one, not week six.
04
Ongoing Partnership
Monthly management, reporting, and optimisation. Your fan database grows. Your intelligence compounds. Your campaigns get better, every cycle.
✦   WHO WE BUILD FOR   SERIOUS ARTISTS ONLY   ✦
Who We Build For

Built for artists who take
their business seriously.

We work with independent artists, DJs, touring acts, and management teams — at every level, from emerging to established. Not every artist is a fit. The ones who are know it.

🎧
The Touring DJ
Building a known fan list before the next run so every show sells faster. Moving from platform follower counts to a real audience they can activate on release day or tour announce.
🎤
The Independent Artist
Replacing platform dependency with owned audience infrastructure. Growing a fanbase that belongs to them — not to an algorithm that can change overnight.
🎶
The Management Team
Getting real data on their roster to prove value to partners, labels, and brand sponsors. Turning gut feeling about audience quality into verifiable numbers.
🎥
The Content-First Artist
Huge organic following on TikTok and YouTube, zero owned fan data. We turn existing reach into a real, known audience they can activate whenever they need to.
On Pricing
No two artists need the same thing. We don't have packages. We have conversations.

Tell us what you're trying to build. We'll tell you what it actually takes — and what it actually costs. No retainer minimums, no setup fees buried in fine print, no surprise add-ons. Just honest scoping based on what your career genuinely needs right now.

Ready to build it?

If any of this sounds like what your artist career is missing, let's talk.

Book a Discovery Call