Your fans, ranked. Your real ones, found.
Most artists treat their fanbase as one audience. Deep Cut shows you it's actually five — and tells you exactly what to do with each one.
Every fan in your ecosystem gets a Deep Cut score from 0 to 100, based on how they engage, what they spend, and how long they've been with you. The score determines the action.
Deep Cut isn't just a number — it's a decision engine. Each tier triggers a different campaign, offer, and creative approach. No more blasting your whole list with the same message.
Deep Cut is Bside Blueprint's proprietary fan scoring model. Every fan in your ecosystem gets a score based on how they engage, what they spend, and how long they've been with you. And here's why it matters more than any vanity metric — your superfans, that critical 2%, are hiding inside your follower counts right now. They look identical to casual listeners on any platform dashboard.
Deep Cut finds them. And it scores every signal — not just paid media conversions. A fan who clicked your YouTube link, visited your site twice, and opened your last three emails scores higher than someone who followed you on Instagram and went quiet. Organic engagement counts. We make sure it does.
The score updates in real time. Every action a fan takes refines who they are to your business — and what to do about it next.
Deep Cut™ isn't just for your artist clients — it runs on this site too. From the moment you arrived, you got a unique Pressing™. Every page you visit, every click, every scroll feeds your Deep Cut score with us. You're the proof that the system works.
This is exactly what we build for the artists we work with — except instead of qualifying a marketing prospect, it's qualifying a fan, telling the artist whether to email them about a new release, retarget them with a tour ad, or invite them to a VIP listening party.
It's the centrepiece of every Bside Blueprint engagement. Let's talk about what it could find in your fanbase.
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